Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic has hamstrung advertising into vague platitudes and self-serving gestures.
By now we’ve all seen it, right? The crowds of spring breakers defiantly (and drunkenly) standing up against calls for social distancing, prioritizing their God-given right to party over any pandemic precautions recommended by the Centers for Disease Control and Prevention. “If I get corona, I get corona,” Brady Sluter sloshed into a reporter’s mic. “At the end of the day, I’m not going to let it stop me from partying.”