Apollo.io acquires Pocus as it pushes to build an AI-native operating system for sales teams

The San Francisco B2B sales platform, which recently approached $200M in ARR and appointed a new CEO, absorbs the revenue intelligence startup’s signal-layer technology to deepen its enterprise push. Apollo.io has acquired Pocus, a revenue intelligence startup that helps sales teams identify and prioritise the accounts most likely to buy based on behavioural and CRM […]

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