Thousands of people are selling their identities to train AI – but at what cost?

Gig AI trainers worldwide are selling moments of their lives, including calls and texts, to AI companies for quick cash

One morning last year, Jacobus Louw set out on his daily neighborhood walk to feed the seagulls he finds along the way. Except this time, he recorded several videos of his feet and the view as he walked on the pavement. The video earned him $14, about 10 times the country’s minimum wage, or for Louw, a 27-year-old based in Cape Town, South Africa, half a week’s worth of groceries.

The video was for an “Urban Navigation” task Louw found on Kled AI, an app that pays contributors for uploading their data, such as videos and photos, to train artificial intelligence models. In a couple of weeks, Louw made $50 by uploading pictures and videos of his everyday life.