Herbalife acquires Bioniq in a deal worth up to $150M

The London-based personalised supplement startup, which uses blood biomarker data to formulate individual supplement regimens, will be integrated into Herbalife’s 95-market network. The $55M guaranteed price is paid over five years; up to $95M in additional contingent payments takes the total to $150M. Herbalife has been searching for a credible data-driven answer to the personalisation […]

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